Users will soon have a fresh option that enables them to lessen the quantity of AI-created videos appearing in their feeds. This move comes as the service revealed that it now features in excess of 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a widespread release. This shift comes amid a surge in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that almost a tenth of the fastest-growing content creators on a competing service exclusively feature content made by AI. A considerable share of this content is considered “AI slop”, a phrase for inferior, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, from digital art to informative clips, and we want to offer the community the power to see more or less of that, based on their own preferences,” said a spokesperson.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its network identified as made with AI. In total, in excess of 100 million pieces of content are added to the app daily, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Users will be in a position to reduce or increase the level of AI-generated videos they view by using the content preference feature in the app and selecting AI-made media. Further subjects that can already be controlled under the setting encompass news, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s guidelines oblige creators to label lifelike AI-made content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any believable AI video that is without a tag can be removed under its community policies.
Furthermore, the service will now attach an artificially created tag to content made using its own AI tools, or detected by an cross-platform project for spotting artificial media. This measure is designed to stop users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a $2m AI literacy fund for professionals and groups to produce learning resources about responsible artificial intelligence. This project will support charitable organizations specializing in educating programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, amid discussion over proposals to make redundant a large number of review team members in the United Kingdom. TikTok is expected to eliminate 439 jobs in its user protection department in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would remain essential, but AI can shield workers by filtering out the most graphic content before it has to be seen by staff. The platform reported a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
